Snapchat has been undergoing some changes lately. The company went public a few weeks ago, and Facebook has been doing everything in its power to slowly kill Snapchat off.
Facebook added the “stories” features wherever it could – WhatsApp, Instagram, and Messenger. The next big thing for Facebook to do is to tie the publishing experience into one. All the user has to do is create one story, and publish in many.
Adding stories to Instagram has been a huge blow to Snapchat. Instagram is already much more popular than Snapchat, and their stories features are picking up really fast.
I remember when Instagram Stories first came out, my friends and I were like, “What is this…”. Now, however, I post pictures to my Instagram Story and I have just as many views on it as my Snapchat stories do. For me at least, Instagram stories are really nice for posting artistic pictures of my everyday life, and Snapchat is good for goofy pictures – and lately, I have been placing a lot more importance on sacrificing good “in the moment” time from my life experiences for Instagram than Snapchat.
Only a third of Snapchat users actually use Snapchat’s Story feature, so Facebook has a ton of potential to take over the entire “stories market”. I think that Facebook will be really successful in their fight with Snapchat. Let’s see what happens!